The site will include results-oriented and science-based fitness and nutrition tips, downloadable workout features, and fashion and beauty coverage that will inspire South Africa's population of healthy, active women. The launch issue of Women's Health South Africa will be available on news-stands on 21 October 2009, and the magazine will be published 10 times a year.
"We approached the launch of Women's Health South Africa as a complete 360 degree brand. By going online a month ahead of the print launch really speaks as to how Women's Health has evolved into a true media brand with the ability to deliver content across platforms," said Jason Brown, editorial director for Touchline Media's Rodale titles. "Worldwide, Women's Health is thriving online, and we saw this as an opportunity to provide South African women with a more immediate entry point to the brand that allows consumers a fully interactive experience prior to what we expect to be a very successful print launch."
The launch of Women's Health South Africa extends Rodale Inc.'s relationship with Touchline Media, which also publishes South African editions of Men's Health, Runner's World, and Bicycling.
"Women's Health is an absolute 'no-brainer' in the South African market. Relevant market success in the USA and Australia confirms Touchline Media's belief in the brand, which will prove a compelling companion to Men's Health and a wonderful addition to our other health titles. In challenging times, it's exciting to launch such a globally successful title. This is great news for Touchline Media, as well as the magazine and media industry," said Nic Wides, managing director of Touchline Media.
The launch of Women's Health South Africa marks the brand's third international launch in 2009 and brings the total number of Women's Health editions around the world to 11. Global editions of Women's Health are also available in Argentina, Australia, Brazil, Central America, China, Latin America, New Zealand, Philippines, Turkey, and the USA.
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