Growth for 8 Ink Media Youth Titles

Publish: 17 August 2009
8 Ink Media youth titles, Seventeen and National Geographic Kids on Thursday 13 August 2009 proved to be front runners in the SA youth magazine market after revealing an increase in their second quarter ABC figures.

The highest selling magazine for teen girls, Seventeen, posted a total paid circulation of 36,254 for the period April to June 2009. This was a significant 7.5 percent increase from the first quarter and also 5 percent up on the year on year figure.
The teen magazine's subscriptions surged upwards 5 percent to 1,697. Kwezi Magwaza, editor of Seventeen says: "Seventeen has set a precedent by becoming a positive vehicle where young women can express themselves without having to rely on mainstream culture to give them a voice. We believe this has helped increase our sales to date."
On the other hand, National Geographic Kids posted a total paid circulation of 43,953 for the period April to June 2009. The figure includes Afrikaans sales that accounted for more than 37 percent of the average paid circulation.
National Geographic Kids subscription sales are up 12.2 percent over the same period last year reflecting the benefits both parents and kids are drawing from the magazine.
Fiona Thompson, editor of National Geographic Kids, says: "Maintaining our circulation figures during these tough economic times is especially heartening as it shows reader commitment."