Publish: 29 July 2009
In a landmark deal, the British Broadcasting Corporation (BBC) has partnered with four local newspapers to supply its video news content to their websites.
Initially, content will be supplied to The Daily Mail, Daily Telegraph, Guardian and Independent newspapers. The on-site videos will be embedded alongside their own material at no charge.
Syndicated video content made available to the newspapers free will be limited to UK politics, health, science, technology and business.
In a move that has been dubbed "project marquee", the BBC plans to roll the project out to other newspapers based in the UK soon. The public broadcaster has said it will share content, expertise and technology in the name of public service.
However, the move has met some resistance from commercial online content suppliers like ITN who draw a good slice of their revenues from online content sales.
ITN CEO John Hardie says: "The BBC's plans to offer free video content to newspaper websites risk undermining the demand for content from independent news providers, potentially undercutting a very important revenue stream."
The olive branch handed to the newspapers comes after the BBC's bid to launch a network of online video news websites across the UK was blocked by the BBC Trust in the face of great opposition from local newspapers.
In a landmark deal, the British Broadcasting Corporation (BBC) has partnered with four local newspapers to supply its video news content to their websites.
Initially, content will be supplied to The Daily Mail, Daily Telegraph, Guardian and Independent newspapers. The on-site videos will be embedded alongside their own material at no charge.
Syndicated video content made available to the newspapers free will be limited to UK politics, health, science, technology and business.
In a move that has been dubbed "project marquee", the BBC plans to roll the project out to other newspapers based in the UK soon. The public broadcaster has said it will share content, expertise and technology in the name of public service.
However, the move has met some resistance from commercial online content suppliers like ITN who draw a good slice of their revenues from online content sales.
ITN CEO John Hardie says: "The BBC's plans to offer free video content to newspaper websites risk undermining the demand for content from independent news providers, potentially undercutting a very important revenue stream."
The olive branch handed to the newspapers comes after the BBC's bid to launch a network of online video news websites across the UK was blocked by the BBC Trust in the face of great opposition from local newspapers.
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