Publish: 03 August 2009
Three weeks after the first copy of Destiny Man hit the shelves, Ndalo Media launched a an online backup: DestinyMan.com - essentially a social networking site - features sports, business, lifestyle and entertainment news as well as forums, live feeds and blogs.
According to Khanyi Dhlomo, managing director of Ndalo Media, DestinyMan.com complements the print publication and is an extension of the magazine reading experience.
"DestinyMan.com is first and foremost a social networking site, relying on members of our community to generate content via blogs, forums, etc. The only content from the current issue of the magazine that we feature on the site comes from our top five and online bonuses.
"This extends the reading experience with more information on a topic we've featured in the current issue of Destiny Man. The magazine is the common thread that draws businessmen online to continue the Destiny Man experience" says Dhlomo.
The website allows like-minded users to engage each other by creating their own personal and business profiles. It also allows users to connect on the network via network requests and post their own events on the community notice board.
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